How Medium-Length Articles Are Killing the Web

qz

When it comes to digital publishing success, being average isn’t just boring, it’s a traffic killer

Web content writing pros should ditch the medium-length article and focus instead on short, sharable posts and long in-depth features, says Kevin Delaney, the editor-in-chief of “digitally-native” business news site Quartz. “Too much reporting is 700-word articles that everyone else has got.”

Instead, focus on stories that are less than 500 words or longer analytical features. Delaney, who was speaking at the October 15 Digital Editors’ Network event, has seen huge growth and shareability increases at Quartz by going to either extreme.

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