Mobile first? It’s a question that many a digital brand has been asking itself. And you can add at least one more major company to the list of believers. The 132-year-old Los Angeles Times newspaper introduced its mobile-first, responsive web site redesign today to much fanfare.
Our mission was to raise the standard for digital news and create a site that truly engages users as stories break and build
Complete with a left-rail in the web view for easy navigation and infinite scroll, the changes are aimed at helping the 132-year-old brand break out of the old-school, two-dimensional newspaper mentality.
“The new latimes.com is as dynamic as our journalism and our readers. The visually striking, bold design highlights our unique voices, investigative and enterprise endeavors, as well as breaking news and multimedia.”
We’re curious to hear your instant reactions. Tell us in the comments below!