20 Fascinating Stats About Content Marketing

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We live and breathe content. We share it on social media. We tell our friends about it. (When did you do that with a banner ad?)
And guess what, we’re not alone. Custom content is growing at lightning speed. Need more reasons why? Let us count the ways with this list of 20 interesting statistics from our friends at Salesforce.
  1. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)
  2. Companies with active blogs receive 97% more leads (Content+ 2013)
  3. 90% of consumers find custom content useful. (TMG Custom Media)
  4. magstat1B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B)
  5. Interesting content is a top 3 reason people follow brands on social media. (Content+)
  6. 62% of companies outsource their content marketing. (Mashable)
  7. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council)
  8. Blogs give websites 434% more indexed pages. (Content+)
  9. 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)
  10. 78% of CMOs think custom content is the future of marketing.(Hanley-Wood Business Media)
  11. 86% of B2C marketers use content marketing. (Content Marketing Institute)
  12. Companies with less than 10 employees allocate 42% of their marketing budget to content. (Content Marketing Institute & Marketing Profs)
  13. Interesting content is one of the top 3 reasons people connect with brands on social media. (Content+)
  14. 57% read content marketing titles at least once a month. (CMA)
  15. 9 in 10 organizations market with content. (Content Marketing Institute)
  16. 68% of consumers spend time reading content from a brand they are interested in. (The CMA)
  17. Content creation is ranked as the single most effective SEO technique (Marketing Sherpa 2013)
  18. 27,000,000 pieces of content are shared everyday. (AOL and Nimagstat2elsen)
  19. 60% are more likely to be on the lookout for products when looking at content marketing. (The CMA)
  20. 55% of B2C marketers plan to increase content marketing spend next year. (Content Marketing Institute)

 

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